This post was contributed by Ryan Watkins, Professor at George Washington University and developer of wesharescience.org.
Sharing your research with the world can be challenging. After months, or years, of grueling effort to design, fund, and conduct a research project, the vast majority of what gets published in scientific journals flies under the radar and gains little notice. A 2009 research study found that 12% of articles in medicine, 27% in natural sciences, 82% in humanities, and 32% in the social sciences go uncited. Creative titles and controversial topics can garner some attention, though in reality much of our research still fails to reach our primary target audience – colleagues in our field. Secondary audiences that may also benefit, such as researchers in other countries or other disciplines, are even less likely to read about our work. We therefore must discover new ways to reach our colleagues and other interested audiences quickly and concisely – video might be part of the answer.